The unglamorous half of a campaign, done properly.

If a requirement can be specified it can be sized, and sizing happens first. Values that look plausible but cannot be sourced are dropped. Output is cut to the structure your tooling expects, tested in advance.

Recency statement

Saying how old each part of a file is, so decisions about what to use are made with that in view.

Abbreviation expansion

Resolving shortened forms so a filter on a word does not miss half its matches.

Sample first

A small extract to check against before the full build, so a misread brief costs nothing.

We will tell you the ceiling before you commit to anything beneath it.